Hi, I’m Nancy Mayaa Lead Product Designer

I’m passionate about turning complex ideas into intuitive experiences. When I’m not designing, you’ll find me 🎨 sketching, 🎻 playing the violin (I’ve been at it since I was 7), or ✨ learning new languages just for fun.

Previously creating meaningful designs at Constellation Energy, Genuine, and Publicis Sapient.

Currently brewing new projects—stay tuned!
View my Work

EMPATHIZE

Understanding User Needs

DEFINE

Framing the Problem

IDEATE

Generating Solutions

PROTOTYPE

Bringing Ideas to Life

TEST

Validating Ideas

IMPLEMENT

Delivering the Solution

REFLECT

Continuous Improvement

Brand Experience

Projects that developed holistic brand identities, including aspects like branding, user testing, system design, platform enhancements and marketing.

View Projects
Platform Design

Projects focused on creating or enhancing platforms with a strong emphasis on user experience, usability testing, and information architecture.

View Projects
Content Strategy, UX/UI 

Projects focusing on structuring content effectively, optimizing information hierarchy, and creating visually engaging, user-friendly designs.

View Projects

Constellation Navigator: Driving Sustainable Growth through a Unified Customer Experience

Branding Experience

Usability Testing, Product Design, Information Architecture, Content Strategy, Design System

CHALLENGE:

Constellation Navigator needed a cohesive marketing site that could drive million-dollar leads while maintaining the integrity of Constellation's strict brand standards. The goal was to create a unified digital experience that would, increase lead generation, improve user engagement, seamlessly integrate with product platforms, and ensure consistent brand representation.

View Full Case Study

Constellation Data Services: Enhancing Internal Efficiency Through User-Centric Design

Platform design

UX Research, Platform Build, Usability Testing, Product Design, Information Architecture, Content Strategy, Design System

CHALLENGE

Constellation needed to enhance its existing data services portal to reduce the time users spent on repetitive tasks, improve usability, and align the platform with the new Constellation Navigator brand. The goal was to streamline workflows, simplify data management, and create a consistent user experience across different roles and permissions.

View Full Case Study

Breakerbox: Simplifying Energy Contracts for Businesses and Homes

Brand Experience

UX Design, Usability Testing, Product Design, Portal Design Information Architecture, Content Strategy, Design System

CHALLENGE:

Breakerbox worked with IDEO Collab to create a comprehensive system that catered to both SMBs and residential customers. The goal was to simplify the energy shopping experience, enhance transparency, and improve user trust while accommodating fluctuating energy prices and diverse customer knowledge levels.

View Full Case Study

Baxter: Connecting Patients & Doctors through an Integrated Portal Experience.

Platform design

Usability Testing, Product Design, Information Architecture, Content Strategy, Design System

CHALLENGE

Baxter needed a new system design for two portals and one web application. The goal was to improve user experience, simplify ordering, and reduce customer support inquiries.

View Full Case Study

Rebate: Brand and Positioning Reset.

Brand Experience

Design System, Website Build, Visual Design, Marketing, Brand Guide

CHALLENGE

Rebates is a startup that needed help in repositioning their brand to hit the right target audience. This included a Brand Guide and Design System that would govern their collateral moving forward.

View Full Case Study

Battery Storage Solution: Constellation Empowering Energy Efficiency

Content Strategy, UX/UI

Vision Work, UX Design, Content Strategy, Visual Design

CHALLENGE

Customers in various markets face high electricity costs, limited control over these costs, and a lack of awareness of potential strategies such as peak shaving. Additionally, many do not have the time or resources to make operational adjustments that could significantly reduce energy expenses. Constellation sought to create an intuitive digital solution to educate and empower customers to understand and leverage battery storage for cost savings and energy efficiency.

View Full Case Study

Brand Experience

Underwriters Laboratories: Building a Scalable Platform with Streamlined Information Architecture.

Design System, Content Strategy, Information Architecture, Visual Design

View Full Case Study
Content Strategy, UX/UI

British Virgin Islands: Redesigning Tourism UX to Simplify Travel Planning

Design System, Content Strategy, UX Strategy, Visual Design

View Full Case Study
Content Strategy, UX/UI

Songwriting with Soldiers: Designing a Site to Share Veteran Stories Through Music

Visual Design, Content Strategy, UX Design

View Full Case Study

Content Strategy, UX/UI

Action.Babson.edu: Creating an Interactive Campaign to Inspire Young Entrepreneurs.

Marketing, Visual Design, UX Strategy

View Full Case Study
Content Strategy, UX/UI

Sensata: Redesigning a Scalable Digital Experience to Elevate Brand Engagement

Design System, Content Strategy, UX Strategy, Visual Design

View Full Case Study
Content Strategy, UX/UI

Boston Interiors: Redesigning E-Commerce UX for a Seamless Shopping Experience

UX Strategy, Usability Testing, Design System

View Full Case Study

I have worked with a variety of clients and industries including Sustainable Energy, Pharma, Travel, Healthcare, Non-Profits, Gaming, Startups, Retail, Education, and Broadcast.


About me


I'm Nancy Maya,

I come from a Colombian-Cuban family but was born and raised in the United States. Growing up at the intersection of cultures made me fluent in Spanish, proficient in French through education and travel, and, more importantly, adaptable to diverse perspectives. This global awareness shapes how I approach design—understanding that every digital touchpoint is an opportunity to connect, empower, and simplify experiences for people across different backgrounds.

As a designer, I lead with empathy and curiosity, creating spaces where questions fuel innovation. I believe great design isn’t just about aesthetics—it’s about uncovering real human needs, challenging assumptions, and iterating with intention. My process blends strategic thinking with hands-on execution, ensuring that every solution is not only functional but deeply intuitive.

I’m constantly pushing myself to learn, explore, and refine, because design, like the world, is always evolving.

©️Nancy Maya, 2025. All rights reserved.

Experience


Linkedin
Download Resume

Independent Design Consultant, 

Nancy Maya Designs 

Remote, USA

January 2014 - Present

Principal Product Designer,

Constellation Energy 

Remote, USA

Oct. 2019 - Jan. 2025

Senior UX/Product Designer,

Genuine Interactive 

Boston, MA

June 2017 - Oct. 2019

Achievements and Honors


Conference Speaker

PHP Northeast

Behind the Scenes UX,

The Client is the End-User too

HSMI Adrian Awards

Best of UX

Gold Award I British Virgin Islands

Certified Usability Analyst

Human Factors International

Since October 2015

Let’s Chat