Hi, I’m Nancy Maya—a Senior Product Designer
I’m passionate about turning complex ideas into intuitive experiences. When I’m not designing, you’ll find me 🎨 sketching, 🎻 playing the violin (I’ve been at it since I was 7), or ✨ learning new languages just for fun.
Previously creating meaningful designs at Constellation Energy, Genuine, and Publicis Sapient.
Currently brewing new projects—stay tuned!
EMPATHIZE
Understanding User Needs
DEFINE
Framing the Problem
IDEATE
Generating Solutions
PROTOTYPE
Bringing Ideas to Life
TEST
Validating Ideas
IMPLEMENT
Delivering the Solution
REFLECT
Continuous Improvement
Brand ExperienceProjects that developed holistic brand identities, including aspects like branding, user testing, system design, platform enhancements and marketing.
Platform DesignProjects focused on creating or enhancing platforms with a strong emphasis on user experience, usability testing, and information architecture.
Content Strategy, UX/UI Projects focusing on structuring content effectively, optimizing information hierarchy, and creating visually engaging, user-friendly designs.
Constellation Navigator: Driving Sustainable Growth through a Unified Customer Experience
Usability Testing, Product Design, Information Architecture, Content Strategy, Design System
CHALLENGE:
Constellation Navigator needed a cohesive marketing site that could drive million-dollar leads while maintaining the integrity of Constellation's strict brand standards. The goal was to create a unified digital experience that would, increase lead generation, improve user engagement, seamlessly integrate with product platforms, and ensure consistent brand representation.
Constellation Data Services: Enhancing Internal Efficiency Through User-Centric Design
UX Research, Platform Build, Usability Testing, Product Design, Information Architecture, Content Strategy, Design System
CHALLENGE
Constellation needed to enhance its existing data services portal to reduce the time users spent on repetitive tasks, improve usability, and align the platform with the new Constellation Navigator brand. The goal was to streamline workflows, simplify data management, and create a consistent user experience across different roles and permissions.
Breakerbox: Simplifying Energy Contracts for Businesses and Homes
UX Design, Usability Testing, Product Design, Portal Design Information Architecture, Content Strategy, Design System
CHALLENGE:
Breakerbox worked with IDEO Collab to create a comprehensive system that catered to both SMBs and residential customers. The goal was to simplify the energy shopping experience, enhance transparency, and improve user trust while accommodating fluctuating energy prices and diverse customer knowledge levels.
Baxter: Connecting Patients & Doctors through an Integrated Portal Experience.
Usability Testing, Product Design, Information Architecture, Content Strategy, Design System
CHALLENGE
Baxter needed a new system design for two portals and one web application. The goal was to improve user experience, simplify ordering, and reduce customer support inquiries.
Rebate: Brand and Positioning Reset.
Design System, Website Build, Visual Design, Marketing, Brand Guide
CHALLENGE
Rebates is a startup that needed help in repositioning their brand to hit the right target audience. This included a Brand Guide and Design System that would govern their collateral moving forward.
Battery Storage Solution: Constellation Empowering Energy Efficiency
Vision Work, UX Design, Content Strategy, Visual Design
CHALLENGE
Customers in various markets face high electricity costs, limited control over these costs, and a lack of awareness of potential strategies such as peak shaving. Additionally, many do not have the time or resources to make operational adjustments that could significantly reduce energy expenses. Constellation sought to create an intuitive digital solution to educate and empower customers to understand and leverage battery storage for cost savings and energy efficiency.
Underwriters Laboratories: Building a Scalable Platform with Streamlined Information Architecture.
Design System, Content Strategy, Information Architecture, Visual Design
British Virgin Islands: Redesigning Tourism UX to Simplify Travel Planning
Design System, Content Strategy, UX Strategy, Visual Design
Songwriting with Soldiers: Designing a Site to Share Veteran Stories Through Music
Visual Design, Content Strategy, UX Design
Action.Babson.edu: Creating an Interactive Campaign to Inspire Young Entrepreneurs.
Marketing, Visual Design, UX Strategy
Sensata: Redesigning a Scalable Digital Experience to Elevate Brand Engagement
Design System, Content Strategy, UX Strategy, Visual Design
Boston Interiors: Redesigning E-Commerce UX for a Seamless Shopping Experience
UX Strategy, Usability Testing, Design System
I have worked with a variety of clients and industries including Sustainable Energy, Pharma, Travel, Healthcare, Non-Profits, Gaming, Startups, Retail, Education, and Broadcast.
About me
I'm Nancy Maya,
I come from a Colombian-Cuban family but was born and raised in the United States. Growing up at the intersection of cultures made me fluent in Spanish, proficient in French through education and travel, and, more importantly, adaptable to diverse perspectives. This global awareness shapes how I approach design—understanding that every digital touchpoint is an opportunity to connect, empower, and simplify experiences for people across different backgrounds.
As a designer, I lead with empathy and curiosity, creating spaces where questions fuel innovation. I believe great design isn’t just about aesthetics—it’s about uncovering real human needs, challenging assumptions, and iterating with intention. My process blends strategic thinking with hands-on execution, ensuring that every solution is not only functional but deeply intuitive.
I’m constantly pushing myself to learn, explore, and refine, because design, like the world, is always evolving.
Experience
Independent Design Consultant,
Nancy Maya Designs
Remote, USA
January 2014 - Present
Principal Product Designer,
Constellation Energy
Remote, USA
Oct. 2019 - Jan. 2025
Senior UX/Product Designer,
Genuine Interactive
Boston, MA
June 2017 - Oct. 2019
Achievements and Honors
Conference Speaker
PHP Northeast
Behind the Scenes UX,
The Client is the End-User too
HSMI Adrian Awards
Best of UX
Gold Award I British Virgin Islands
Certified Usability Analyst
Human Factors International
Since October 2015
