Action.Babson.edu: Creating an Interactive Campaign to Inspire Young Entrepreneurs.

Marketing, Visual Design, UX Strategy

What is Babson?

As the worldwide leader in entrepreneurship, Babson is the creator of entrepreneurship education and conveyor of entrepreneurial leaders.

CHALLENGE

Babson needed a campaign-driven website to:

  • Inspire young entrepreneurs to take action.

  • Highlight graduate success stories.

RESULTS

  • · Boosted engagement and brand visibility.

My Role

UX & Visual Designer – Translated Babson’s ad campaign theme into an engaging, interactive website.

Team

Worked with marketing and creative teams.

Tools Used

Sketch, Animation Tools

Timeline

3 Months

The Approach

  • Created sketches and animation specs.

  • Designed an interactive, movie-themed website.

  • Inspire young entrepreneurs to take action and invest in their future

  • Create an environment for graduates of the program to tell their story

  • Highlight the benefits of an education through Babson

  • We accomplished this by taking advantage of the movie-theme in the ad campaign we produced for them to help translate that same look and feel into the website. 

Objectives

  • Storyboard Sketches

  • Animation Spec

  • Visual Design

Deliverables

Storyboard Sketches

Animation Spec

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Visual Design

Reflection

Designing for Babson challenged me to create a seamless, engaging digital experience that reflects the school’s innovative spirit and entrepreneurial drive.