Sensata: Redesigning a Scalable Digital Experience to Elevate Brand Engagement

Design System, Content Strategy, UX Strategy, Visual Design

What is Sensata?

Sensata Technologies is a global industrial technology company that develops and manufactures sensors, electrical protection components, and other products used in various industries like automotive, aerospace, heavy vehicles, and industrial applications; essentially, they are known for their expertise in sensing technology, providing solutions that monitor and react to different environmental conditions through sensors and related controls. 

CHALLENGE

Sensata needed a user-friendly website to reflect its brand transformation and improve digital engagement.

RESULTS

  • Improved digital engagement and reduced customer service costs.

PROTOTYPE

https://gu9psy.axshare.com/#g=1&p=t1_homepage

My Role

UX & Content Lead – Led the redesign and digital transformation of Sensata’s website.

Team

Worked with Sensata internal teams and product owners.

Tools Used

Card sorting, Site Analytics, Axure, Sketch

Timeline

3 Months

The Approach

  • Conducted a site audit and reviewed analytics for user behavior insights.

  • Developed a sitemap and wireframe prototypes.

  • Performed user testing and card sorting exercises to refine navigation.

  • Designed final design system to be implemented as reusable components.

  • Present an initial strategic user analysis for a site experience based on audience insights around tasks.

  • Share a vision of the future through best-in-class brands and best practices from across industries.

  • Drive a conversation around required and consolidated site features and tools based off our review.

Objectives

  • Digital Strategy

  • Content Strategy

  • Design System

  • Prototype

  • Wireframes

  • Visual Designs

Deliverables

Old Site Design

homepage.png
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Digital Strategy

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Content Strategy

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Design System

Wireframes / Prototype

Prototype: https://gu9psy.axshare.com/#g=1&p=t1_homepage

Visual Design

Reflection

Designing for Sensata was an opportunity to craft a user-centric experience that simplifies complex data and enhances accessibility for diverse industries.