Boston Interiors: Redesigning E-Commerce UX for a Seamless Shopping Experience
UX Strategy, Usability Testing, Design System
Who is Boston Interiors?Boston Interiors is a furniture store chain in New England that sells furniture, accessories, and offers interior design services.
CHALLENGE
Boston Interiors needed a more intuitive shopping experience.
RESULTS
Improved navigation and usability of website.
Created more cohesive user journeys.
Re-worked information architecture
My Role
UX Lead – Led the redesign of Boston Interiors’ e-commerce site, including usability testing and IA improvements.
Team
Worked with Sensata internal teams and product owners.
Tools Used
Card sorting, Site Analytics, Axure, Sketch
Timeline
3 Months
The Approach
Conducted competitive analysis and user interviews.
Created a new sitemap and wireframes.
Worked closely with visual designer on final designs.
Update site for higher conversion.
Create a more intuitive navigation to improve find-ability.
Optimize business efficiency and operations through the online platform.
Objectives
Digital Strategy
Heuristic Analysis
Sitemap & User Testing
Content Strategy
Wireframes
Visual Designs
Deliverables
Old Site Design
Digital Strategy
Heuristic Analysis
Some key heuristics found in our initial discovery :
1. CONSISTENCY & STANDARDS - Users should not have to wonder if certain elements mean the same thing. Don’t keep a user guessing; guide them through intuitive design and functionality.
2. MATCH BETWEEN SYSTEM AND THE REAL WORLD - Try to speak the users language so that it is understandable and relatable to the target audience.
3. AESTHETIC & MINIMALIST DESIGN - Should not have irrelevant information that will distract the user from the main message or CTA. Avoid clutter and keep a minimalist design while also creating something that is aesthetically pleasing.
4. FLEXIBILITY & EFFICIENCY OF USE - It doesn’t matter if you are an expert or a newbie. Design for the novice and the expert so that certain actions can be accomplished for both types of users. An example of this is search vs browse, certain users know what they want vs people who are simply browsing items in the navigation.
Sitemap & Testing
Wireframes
Visual Design
